Why Members Leave and the Strategies Proven to Bring Them Back
Published by Indiana Society of Association Executives and Oklahoma Society of Association Executives
Learning Objectives
Learn the strategies proven to build community and engage members.
Gain a greater understanding of the decisions and actions which often unknowingly result in disengagement and decline.
Understand the social, demographic, and economic trends influencing the decisions to join and engage.
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$45
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$75
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Duration: 60 minutes
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Summary
Membership organizations are reporting higher levels of disengagement and decline than ever before. That’s a fact. It’s also a fact no one really knows how to solve the problem. If they did, the decline would have reversed long ago.
Think about it. Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, or educational tracks. Membership organizations employ millions and generate billions in revenue, and not a single person has been certifiably or definitively trained in the subject of membership.
This means the strategies essential to member engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. It also means associations have continued to borrow best practices from business and non-profit models or relied on the traditions of the past.
A new membership strategy is urgently needed, and Sarah Sladek has discovered it.
SWOD-20320
Presenters
Sarah Sladek
Sarah Sladek has been referred to as a social equity expert, a global leader in strategy, and a Talent Economy influencer.... Read MoreSarah Sladek has been referred to as a social equity expert, a global leader in strategy, and a Talent Economy influencer. Organizations worldwide have relied on her insights to plan their futures, foster cultures of relevance and belonging, and realize growth.
Leaders who seek Sarah’s expertise tend to want a different outlook for their organizations, but they aren’t sure how to make it happen. They feel stuck. Overwhelmed by change, turnover, conflict, and decline.
Sarah has the solutions to these challenges and more.
Since 2002, she has dedicated her career to understanding the concepts of engagement and belonging and answering these core questions: • Why are younger generations less likely to feel like they belong? • Why are organizations experiencing more turnover, disengagement, and decline than ever before? • Is change possible?
A renowned strategist and futurist, Sarah’s research on membership engagement and social change is unparalleled. She has conducted membership research globally and her strategic guidance has been credited with influencing substantial increases in revenues and membership engagement.
Sarah is the best-selling author of five books including the ground-breaking book, The End of Membership As We Know It, which topped best-selling charts globally for nine consecutive years. In fall 2023 her sixth book, MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back, will hit the market. In addition, Sarah will be prominently featured in a Jobs of Tomorrow televised docuseries.
Sarah is the founder and CEO of XYZ University and Membership University, both specialized in helping organizations engage younger generations and prepare for the future. XYZ U bridges generation gaps to create inclusive workforce cultures and Membership U delivers growth strategies and creates member-centric cultures.
Sarah is also a web show host, host of The Membership IQ podcast, member of Forbes Business Council, and contributing writer for Boardroom magazine.
She has keynoted events worldwide and was recently named to the list of global Women Who Advance Associations. Her expertise has been prominently featured in international media, and she has keynoted events worldwide. Backed by years of experience and supported by solid research, she remains committed to helping organizations plan for their futures and prosper in the new economy. Read Less
Originally Published
November 7, 2023
Program Titles and Supporting Materials
This program contains the following components:
Media Files
Why Members Leave and the Strategies Proven to Bring Them Back - Video
Downloadable Files
Why Members Leave and the Strategies Proven to Bring Them Back - Handout
How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed
internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like.
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Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.
Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below).
If electing credit for this program, registrants in jurisdictions not listed below will receive a
Certificate of Completion that may or may not meet credit requirements in other jurisdictions.
Where applicable, credit will be only awarded to a paid registrant completing
all the requirements of the program as determined by the selected accreditation authority.
